Also called: Digital Director, Online Organizing Director
Runs a campaign's online presence: social media, email fundraising, and digital ads.
Digital directors write fundraising emails, test which subject lines raise the most money, and run TikTok and Instagram strategy. On debate night they post in real time. Small online donations now fund many campaigns.
Approximate: anchored on Bureau of Labor Statistics data for a broader job group.
Bachelor's degree (4-year), about 4 years after high school. Bachelor's in marketing, communications, or political science.
Ways in: 4-year college, Self-taught, On-the-job training. Training cost: $15k – $60k.
Majors to look at: Marketing, Communications, Political Science, Graphic Design.
Growing about average. Campaign jobs follow the election cycle: busy in even years, quieter in between.
Medium risk in 5 years, high in 10. AI writes fundraising emails, makes graphics and optimizes ads; fewer digital staff needed, though strategy stays human.
Classes: Digital media class, AP English Language, Statistics, Graphic design.
Official data: O*NET occupation 13-1161.
Career Universe is an early version. Pay, training and AI-risk figures are estimates to start your own research, not verified facts. The research was written with AI research assistants, checked by validation scripts and spot-checked by hand. Check anything important with schools, employers and official sources. How the numbers work.