Also called: CEO of Convention & Visitors Bureau, State Tourism Director
Leads a city or state tourism organization that brings visitors, conventions, and events.
You lobby to land a major sports event, partner with airlines on new routes, and report to elected officials on how tourism boosts jobs. Your team markets the whole destination. It is a big public-facing leadership role.
Approximate: anchored on Bureau of Labor Statistics data for a broader job group.
Bachelor's degree (4-year), about 4 years after high school. Bachelor's, often a master's; 10+ years in tourism or marketing.
Ways in: 4-year college, Graduate school. Training cost: $15k – $60k.
Majors to look at: Tourism Management, Marketing, Public Administration.
Growing about average.
Low risk for 10 years. AI supports marketing and data; leading the bureau and winning conventions stay human.
Classes: Marketing, Government, Speech.
Official data: O*NET occupation 11-1021.
Career Universe is an early version. Pay, training and AI-risk figures are estimates to start your own research, not verified facts. The research was written with AI research assistants, checked by validation scripts and spot-checked by hand. Check anything important with schools, employers and official sources. How the numbers work.