Also called: Tourism Marketing Manager, CVB Marketing Manager
Markets a city, state, or region to travelers for a tourism bureau.
You run ad campaigns that make people want to visit your city, host travel influencers, and track hotel occupancy data. You might pitch your city to TV shows or film location scouts. It is marketing where the product is a whole place.
Approximate: anchored on Bureau of Labor Statistics data for a broader job group.
Bachelor's degree (4-year), about 4 years after high school. Bachelor's in marketing, communications, or tourism.
Ways in: 4-year college. Training cost: $15k – $60k.
Majors to look at: Marketing, Communications, Tourism Management.
Growing faster than average (about 6% over 10 years). Grouped with marketing managers.
Medium risk for 10 years. AI makes ads, posts and itineraries cheaply, shrinking marketing teams; partnerships and campaigns still need people.
Classes: Marketing, Digital media, Geography.
Official data: O*NET occupation 11-2021.
Career Universe is an early version. Pay, training and AI-risk figures are estimates to start your own research, not verified facts. The research was written with AI research assistants, checked by validation scripts and spot-checked by hand. Check anything important with schools, employers and official sources. How the numbers work.