Also called: Win-Loss Researcher, Buyer Insights Analyst
Interviews customers who just bought, or chose a competitor, to learn exactly why a company wins or loses sales deals.
A hospital chose a rival software product, and you get them on a video call to ask what really tipped the decision. You do six interviews a week, tag every reason and spot a pattern: the rival trains customers better. You share it with sales and product leaders, who change their pitch.
Approximate: anchored on Bureau of Labor Statistics data for a broader job group.
Bachelor's degree (4-year), about 4 years after high school. Bachelor's in business, marketing, psychology or journalism.
Ways in: 4-year college, On-the-job training. Training cost: $15k – $60k.
Majors to look at: Marketing, Psychology, Journalism, Business Administration.
Growing faster than average. Software and tech companies are adding win-loss programs.
Medium risk for 10 years. AI transcribes and tags interviews; getting buyers to open up and turning it into strategy stays human.
Classes: Psychology, Journalism or school newspaper, Statistics.
Official data: O*NET occupation 13-1161.
Career Universe is an early version. Pay, training and AI-risk figures are estimates to start your own research, not verified facts. The research was written with AI research assistants, checked by validation scripts and spot-checked by hand. Check anything important with schools, employers and official sources. How the numbers work.