Also called: E-commerce Founder
Creates a consumer product brand (snacks, skincare, sneakers) and sells it mostly online and on social media.
You approve the new packaging photos, call your factory about a delayed shipment, and watch TikTok ad results to see which video sold the most. In the evening you pack orders yourself because the warehouse is behind.
Most small brands earn their owners under $50k for years; a few that land in big retailers or get acquired make founders rich.
Approximate: anchored on Bureau of Labor Statistics data for a broader job group.
No formal education, about 0 years after high school. No degree needed; business, marketing or design degrees help.
Ways in: Self-taught, 4-year college, On-the-job training. Training cost: Under $15k.
Majors to look at: Marketing, Entrepreneurship, Graphic Design, Business Administration.
Growing faster than average. Not a BLS category; e-commerce keeps growing.
Medium risk for 10 years. AI makes ads, product photos and copy cheap, which lowers costs but floods the market with competing brands.
Age 16+. One way to start: Start small: design a print-on-demand T-shirt or sticker line and sell through a parent-run online store
Classes: Marketing CTE class, Graphic design, Business elective, Accounting.
Official data: O*NET occupation 11-1011.
Career Universe is an early version. Pay, training and AI-risk figures are estimates to start your own research, not verified facts. The research was written with AI research assistants, checked by validation scripts and spot-checked by hand. Check anything important with schools, employers and official sources. How the numbers work.