Themed Entertainment Creative Director

Also called: Imagineer, Theme Park Creative Director

Dreams up and leads the design of theme park lands, rides, and attractions.

A day in the life

They pitch story concepts for a new ride, lead teams of artists, architects, and engineers, and walk construction sites to check every detail. Projects take five-plus years. Companies include Disney Imagineering, Universal Creative, and design firms that build parks worldwide.

Pay over a career

Starting
$90k
Typical
$140k
High
$230k

Estimate; few positions concentrated in Orlando and Los Angeles.

Approximate: anchored on Bureau of Labor Statistics data for a broader job group.

Training

Bachelor's degree (4-year), about 12 years after high school. Bachelor's in architecture, design, or theater plus many years in themed entertainment.

Ways in: 4-year college, On-the-job training. Training cost: $15k – $60k.

Majors to look at: Themed Entertainment Design, Architecture, Theatre Design & Technology, Industrial Design.

Outlook

Growing about average. Theme park expansion is strong but cyclical.

Will it last? Our AI estimate

Low risk for 10 years. AI speeds concept art and pitch decks; storytelling, leading big multi-discipline teams and guest experience stay human.

Start now, in high school

Classes: Theater tech or drama, AP Studio Art, Architecture or CAD.

Official data: O*NET occupation 27-1027.

More Exhibit, Themed & Experience Design careers

Career Universe is an early version. Pay, training and AI-risk figures are estimates to start your own research, not verified facts. The research was written with AI research assistants, checked by validation scripts and spot-checked by hand. Check anything important with schools, employers and official sources. How the numbers work.