Also called: Brand Experience Director
Leads the design of brand experiences like pop-up shops, product launches, and festival activations.
They create concepts for a sneaker brand's pop-up at a music festival or an interactive launch event. They manage designers, fabricators, and budgets. Events are fast-paced and high-profile.
Estimate.
Approximate: anchored on Bureau of Labor Statistics data for a broader job group.
Bachelor's degree (4-year), about 10 years after high school. Bachelor's in design or architecture plus agency experience.
Ways in: 4-year college, On-the-job training. Training cost: $15k – $60k.
Majors to look at: Industrial Design, Architecture, Graphic Design, Marketing.
Growing faster than average. Experiential marketing is growing.
Low risk for 10 years. AI renders help sell concepts; designing physical pop-ups, festivals and launches that people walk through stays human.
Classes: Marketing or DECA, AP Studio Art, Theater tech crew.
Official data: O*NET occupation 27-1027.
Career Universe is an early version. Pay, training and AI-risk figures are estimates to start your own research, not verified facts. The research was written with AI research assistants, checked by validation scripts and spot-checked by hand. Check anything important with schools, employers and official sources. How the numbers work.