Market Research Analyst

Studies what customers want and how products should be priced and sold.

A day in the life

Runs an online survey about a new snack flavor, analyzes who liked it, and presents which age group to target.

Pay over a career

Starting
$42k
Typical
$77k
High
$140k

BLS May 2024 (approx).

Approximate: anchored on Bureau of Labor Statistics data for a broader job group.

Training

Bachelor's degree (4-year), about 4 years after high school. Bachelor's in marketing, statistics, psychology, or economics.

Ways in: 4-year college. Training cost: $15k – $60k.

Majors to look at: Marketing, Statistics, Psychology.

Outlook

Growing faster than average (about 7% over 10 years). BLS 2024-34 (approx).

Will it last? Our AI estimate

Medium risk in 5 years, high in 10. AI builds surveys, simulates consumers and writes reports, cutting entry analyst jobs; interpreting for clients remains.

Start now, in high school

Classes: AP Statistics, AP Psychology, Marketing CTE class.

Official data: O*NET occupation 13-1161.

More Survey Research, Polling & Demography careers

Career Universe is an early version. Pay, training and AI-risk figures are estimates to start your own research, not verified facts. The research was written with AI research assistants, checked by validation scripts and spot-checked by hand. Check anything important with schools, employers and official sources. How the numbers work.