Also called: Consumer Behavior Researcher, Consumer Insights Psychologist
Studies why people buy what they buy, and helps companies design products and ads people actually want.
A consumer psychologist runs experiments on how packaging colors affect choices, interviews shoppers, and presents insights to marketing teams.
Approximate: anchored on Bureau of Labor Statistics data for a broader job group.
Master's degree, about 6 years after high school. Master's or PhD in psychology or marketing.
Ways in: 4-year college, Graduate school. Training cost: $60k – $150k.
Majors to look at: Psychology, Marketing.
Growing slowly (about 1% over 10 years). BLS 2025-35 projection band for SOC 19-3039: Slower than average (1% to 2%).
Medium risk in 5 years, high in 10. AI mines shopping data and simulates customer reactions; fewer human studies needed, like market research roles.
Classes: AP Psychology, AP Statistics, Marketing CTE class.
Official data: O*NET occupation 19-3039.
Career Universe is an early version. Pay, training and AI-risk figures are estimates to start your own research, not verified facts. The research was written with AI research assistants, checked by validation scripts and spot-checked by hand. Check anything important with schools, employers and official sources. How the numbers work.