Location Intelligence Analyst

Also called: Site Selection Analyst, Geomarketing Analyst

Uses maps and location data to help businesses decide where to open stores and how to reach customers.

A day in the life

A location analyst maps foot-traffic data, studies competitors and demographics, and recommends the best corners for a new coffee shop or clinic.

Pay over a career

Starting
$43k
Typical
$79k
High
$155k

Approximate: anchored on Bureau of Labor Statistics data for a broader job group.

Training

Bachelor's degree (4-year), about 4 years after high school. Bachelor's in geography, GIS, or business.

Ways in: 4-year college. Training cost: $15k – $60k.

Majors to look at: Geography, Business Analytics, GIS.

Outlook

Growing much faster than average (about 8% over 10 years). BLS 2025-35 projection band for SOC 13-1161: Much faster than average (7% or higher).

Will it last? Our AI estimate

Medium risk in 5 years, high in 10. AI site-selection tools crunch foot traffic and demographics automatically; fewer analysts, focused on client advice.

Start now, in high school

Classes: AP Statistics, AP Human Geography, Business CTE class.

Official data: O*NET occupation 13-1161.

More Geography, GIS & Mapping careers

Career Universe is an early version. Pay, training and AI-risk figures are estimates to start your own research, not verified facts. The research was written with AI research assistants, checked by validation scripts and spot-checked by hand. Check anything important with schools, employers and official sources. How the numbers work.