Market Research Analyst

Studies what people want to buy and why, using surveys and data.

A day in the life

You design a survey about a new snack, analyze results, and present recommendations to the product team.

Pay over a career

Starting
$42k
Typical
$76k
High
$140k

BLS median (May 2024).

Training

Bachelor's degree (4-year), about 4 years after high school. Bachelor's in statistics, business, or psychology.

Ways in: 4-year college. Training cost: $15k – $60k.

Majors to look at: Statistics, Marketing, Psychology, Economics.

Outlook

Growing faster than average (about 7% over 10 years).

Will it last? Our AI estimate

Medium risk in 5 years, high in 10. AI writes surveys, analyzes results and drafts insights in minutes; many fewer entry analyst jobs.

Start now, in high school

Classes: AP Statistics, AP Psychology, Business or marketing.

Official data: O*NET occupation 13-1161.

More Statistics & Data Science careers

Career Universe is an early version. Pay, training and AI-risk figures are estimates to start your own research, not verified facts. The research was written with AI research assistants, checked by validation scripts and spot-checked by hand. Check anything important with schools, employers and official sources. How the numbers work.