Also called: Record Promoter, Promotion Manager
Convinces radio stations to play a label's new songs.
A radio promoter calls program directors, sends new singles, and tracks airplay charts to push a song up the radio rankings. They also set up station visits for artists on tour.
Approximate.
Approximate: anchored on Bureau of Labor Statistics data for a broader job group.
Bachelor's degree (4-year), about 4 years after high school. A bachelor's in communications or music business, then a couple of years as a promotion assistant at a label or radio promotion firm.
Ways in: 4-year college, On-the-job training. Training cost: $15k – $60k.
Majors to look at: Music Business.
Growing slowly. Radio influence declining.
Medium risk in 5 years, high in 10. Radio's shrinking role and AI-built playlists cut promo jobs; relationships with station programmers keep some work.
Classes: Marketing, Speech, Music, Business.
Official data: O*NET occupation 41-3011.
Career Universe is an early version. Pay, training and AI-risk figures are estimates to start your own research, not verified facts. The research was written with AI research assistants, checked by validation scripts and spot-checked by hand. Check anything important with schools, employers and official sources. How the numbers work.