Also called: Artist Marketing Manager
Plans and runs marketing campaigns for album and single releases at a record label, from music videos and social media to streaming promotion.
A label marketing manager plans an album rollout with music videos, TikTok campaigns, and press, then tracks streaming results every day. They coordinate with the artist's manager and the radio team.
Approximate.
Approximate: anchored on Bureau of Labor Statistics data for a broader job group.
Bachelor's degree (4-year), about 4 years after high school. A bachelor's in marketing or music business, then a couple of years as a marketing coordinator at a label.
Ways in: 4-year college. Training cost: $15k – $60k.
Majors to look at: Marketing, Music Business.
Growing about average. Steady.
Medium risk for 10 years. AI makes ads, content and targeting faster; planning album launches and working with artists stays human.
Classes: Marketing, Business, Music, Graphic design CTE.
Official data: O*NET occupation 11-2021.
Career Universe is an early version. Pay, training and AI-risk figures are estimates to start your own research, not verified facts. The research was written with AI research assistants, checked by validation scripts and spot-checked by hand. Check anything important with schools, employers and official sources. How the numbers work.