Audience Engagement Editor

Also called: Audience Growth Editor, SEO Editor

Helps a newsroom's stories reach readers through search, social media, and newsletters.

A day in the life

An engagement editor studies which headlines get clicks, rewrites them for search, schedules social posts, and tells editors what readers are asking about. They live in analytics dashboards.

Pay over a career

Starting
$45k
Typical
$65k
High
$100k

Approximate.

Approximate: anchored on Bureau of Labor Statistics data for a broader job group.

Training

Bachelor's degree (4-year), about 4 years after high school. Journalism or communications degree.

Ways in: 4-year college. Training cost: $15k – $60k.

Majors to look at: Journalism, Communications.

Outlook

Growing about average. Steady in digital newsrooms.

Will it last? Our AI estimate

Medium risk in 5 years, high in 10. AI now writes headlines, optimizes search and schedules social posts, cutting engagement jobs.

Start now, in high school

Classes: Journalism, Marketing, AP Statistics, English.

Official data: O*NET occupation 27-3041.

More Journalism & News careers

Career Universe is an early version. Pay, training and AI-risk figures are estimates to start your own research, not verified facts. The research was written with AI research assistants, checked by validation scripts and spot-checked by hand. Check anything important with schools, employers and official sources. How the numbers work.