Also called: Consumer Neuroscientist
Uses eye tracking, EEG, and brain science to learn how people really react to ads and products.
Has volunteers watch commercials while wearing eye-tracking glasses and EEG caps, then shows a brand which second of the ad grabbed attention.
Estimate.
Approximate: anchored on Bureau of Labor Statistics data for a broader job group.
Master's degree, about 6 years after high school. Master's in neuroscience, psychology, or marketing research.
Ways in: 4-year college, Graduate school. Training cost: $60k – $150k.
Majors to look at: Neuroscience, Psychology, Marketing.
Growing faster than average (about 5% over 10 years). Estimate.
Medium risk in 5 years, high in 10. AI predicts attention from video without testing people, cutting study demand; fewer roles, mainly selling and designing studies.
Classes: AP Psychology, AP Statistics, Marketing or business class.
Official data: O*NET occupation 19-3022.
Career Universe is an early version. Pay, training and AI-risk figures are estimates to start your own research, not verified facts. The research was written with AI research assistants, checked by validation scripts and spot-checked by hand. Check anything important with schools, employers and official sources. How the numbers work.