Also called: Director of Booking, Programming Director (venue)
Fills an arena's calendar with concerts, sports, shows, and events.
They negotiate with concert promoters, ice shows, and esports tournaments to book open dates, and juggle schedules around home games. One great booking can mean millions in revenue.
Estimate.
Approximate: anchored on Bureau of Labor Statistics data for a broader job group.
Bachelor's degree (4-year), about 10 years after high school. Bachelor's in business or sports management plus industry experience.
Ways in: 4-year college, On-the-job training. Training cost: $15k – $60k.
Majors to look at: Sports Management, Business, Music Business.
Growing about average. Steady.
Low risk for 10 years. AI helps forecast demand and pricing; negotiating with promoters and filling the calendar stay human.
Classes: Business or DECA, Marketing, Speech.
Official data: O*NET occupation 13-1121.
Career Universe is an early version. Pay, training and AI-risk figures are estimates to start your own research, not verified facts. The research was written with AI research assistants, checked by validation scripts and spot-checked by hand. Check anything important with schools, employers and official sources. How the numbers work.