Fan Data and CRM Analyst

Also called: Business Intelligence Analyst (team)

Analyzes ticketing and fan data to help teams sell tickets and keep fans coming back.

A day in the life

They study which fans are likely to renew season tickets, set dynamic prices, and target marketing emails. It's analytics for the business side of sports.

Pay over a career

Starting
$48k
Typical
$72k
High
$115k

Estimate.

Approximate: anchored on Bureau of Labor Statistics data for a broader job group.

Training

Bachelor's degree (4-year), about 4 years after high school. Bachelor's in business analytics, marketing, or statistics.

Ways in: 4-year college. Training cost: $15k – $60k.

Majors to look at: Business Analytics, Marketing, Statistics.

Outlook

Growing faster than average. Growing.

Will it last? Our AI estimate

Medium risk in 5 years, high in 10. AI automates fan segmentation, pricing and email targeting, shrinking analyst teams.

Start now, in high school

Classes: AP Statistics, Marketing or DECA, Computer applications.

Official data: O*NET occupation 13-1161.

More Sports Analytics & Technology careers

Career Universe is an early version. Pay, training and AI-risk figures are estimates to start your own research, not verified facts. The research was written with AI research assistants, checked by validation scripts and spot-checked by hand. Check anything important with schools, employers and official sources. How the numbers work.