Also called: Game Marketing Manager
Plans marketing campaigns for video game launches.
A game brand manager plans a trailer debut, a big influencer campaign, and merchandise for a game launch. They track sales and player numbers after release.
Approximate.
Approximate: anchored on Bureau of Labor Statistics data for a broader job group.
Bachelor's degree (4-year), about 4 years after high school. A bachelor's in marketing or business, then a few years as a marketing coordinator at a game publisher or agency.
Ways in: 4-year college. Training cost: $15k – $60k.
Majors to look at: Marketing.
Growing about average. Steady.
Medium risk for 10 years. AI makes ads and targeting faster; launch strategy and partnerships stay human.
Classes: Marketing, Business, Art, AP Statistics.
Official data: O*NET occupation 11-2021.
Career Universe is an early version. Pay, training and AI-risk figures are estimates to start your own research, not verified facts. The research was written with AI research assistants, checked by validation scripts and spot-checked by hand. Check anything important with schools, employers and official sources. How the numbers work.