Also called: Direct Response TV Producer, DRTV Producer
Produces those 'But wait, there's more!' TV ads and online product demos, testing versions to see which ones actually sell.
An infomercial producer books a studio audience, a host, and three product demos for a new kitchen gadget. After the shoot they cut several versions, test them on late-night TV and social media, and watch the sales numbers to decide which one runs nationally.
Approximate; top producers earn bonuses on sales.
Approximate: anchored on Bureau of Labor Statistics data for a broader job group.
Bachelor's degree (4-year), about 4 years after high school. Bachelor's in communications, film, or marketing.
Ways in: 4-year college, On-the-job training. Training cost: $15k – $60k.
Majors to look at: Communications, Film Production, Marketing.
Growing slowly. Long-form TV infomercials are shrinking; short online demo ads are growing.
Medium risk in 5 years, high in 10. AI video and data tools speed up making and testing ads; big shoots and strategy still need producers, but fewer of them.
Classes: Marketing or business, Video production, Speech.
Career Universe is an early version. Pay, training and AI-risk figures are estimates to start your own research, not verified facts. The research was written with AI research assistants, checked by validation scripts and spot-checked by hand. Check anything important with schools, employers and official sources. How the numbers work.