Also called: Talent Buyer, Promoter
Pays artists to perform, rents venues, sells tickets, and takes the financial risk of a show.
A promoter negotiates an offer for a band, books the venue, plans marketing, and watches ticket sales nervously, hoping to sell out.
Highly variable; based on show profits.
Approximate: anchored on Bureau of Labor Statistics data for a broader job group.
Bachelor's degree (4-year), about 4 years after high school. Business or music business degree; many start booking small shows.
Ways in: 4-year college, On-the-job training, Self-taught. Training cost: $15k – $60k.
Majors to look at: Music Business, Business, Marketing.
Growing faster than average. Live music touring has hit record revenues since 2022.
Low risk in 5 years, medium in 10. AI pricing and ad tools sharpen sales; taking financial risk and building artist and venue relationships stay human.
Classes: Business, Marketing, AP Microeconomics, Music.
Official data: O*NET occupation 13-1121.
Career Universe is an early version. Pay, training and AI-risk figures are estimates to start your own research, not verified facts. The research was written with AI research assistants, checked by validation scripts and spot-checked by hand. Check anything important with schools, employers and official sources. How the numbers work.