Web Content Specialist

Also called: Web Producer, Content Manager

Updates and organizes the words, photos, and pages on an organization's website.

A day in the life

Every morning you publish new announcements, fix broken links, and resize photos for a university's website. You're the bridge between communications staff and the web team.

Pay over a career

Starting
$36k
Typical
$52k
High
$78k

Estimate.

Approximate: anchored on Bureau of Labor Statistics data for a broader job group.

Training

Associate's degree (2-year), about 2 years after high school. Associate or bachelor's common; strong writing and CMS skills.

Ways in: 2-year college, 4-year college, On-the-job training. Training cost: $15k – $60k.

Majors to look at: Communications, Web Design, English.

Outlook

Growing slowly. Stable; many roles absorbed into marketing teams.

Will it last? Our AI estimate

High risk for 10 years. AI writes, edits and publishes web content and images, so fewer people are needed to update pages.

Start now, in high school

Classes: English, Journalism, Computer applications.

Official data: O*NET occupation 15-1254.

More Web & Mobile Development careers

Career Universe is an early version. Pay, training and AI-risk figures are estimates to start your own research, not verified facts. The research was written with AI research assistants, checked by validation scripts and spot-checked by hand. Check anything important with schools, employers and official sources. How the numbers work.