Also called: Logo Designer, Brand Designer
Designs the complete look of a company: logo, colors, fonts, and the rules for using them.
They research a client's audience and competitors, sketch dozens of logo ideas, and narrow to three directions. Then they build a brand guidelines book showing exactly how the logo appears on trucks, apps, and uniforms. Rebrands for big companies can take a year.
Estimate. Senior branding agency designers and freelancers with major clients earn more.
Approximate: anchored on Bureau of Labor Statistics data for a broader job group.
Bachelor's degree (4-year), about 4 years after high school. Bachelor's in graphic design; many work at branding agencies.
Ways in: 4-year college, Self-taught. Training cost: $15k – $60k.
Majors to look at: Graphic Design, Communication Design, Marketing.
Growing about average (about 2% over 10 years). Follows graphic designer projections.
Medium risk in 5 years, high in 10. AI spits out logo options in seconds, cutting cheap logo work; brand strategy and coherent identity systems need people.
Classes: Graphic design CTE, AP Studio Art, Marketing.
Official data: O*NET occupation 27-1024.
Career Universe is an early version. Pay, training and AI-risk figures are estimates to start your own research, not verified facts. The research was written with AI research assistants, checked by validation scripts and spot-checked by hand. Check anything important with schools, employers and official sources. How the numbers work.